Good evening.
Thursday, March 26 Shoulder Moderate demand (Mar-Apr, Sep-Oct). Season multiplier adjusts rates down slightly from peak.
4 rooms pricing below model (Raleigh, Turret, East Lake and 1 more), but 3 are above. Mixed picture — worth reviewing drift. Forward bookings are strong.
$93
RevPAR
Revenue Per Available Room. Your total revenue divided by all room-nights, including empty ones. The single best measure of pricing + occupancy combined.
▼
-25.3% YoY
Shoulder Season (21 days since reopening)
·
Next event: Dare A250 Faire in 22 days (+$35)
Pricing Drift
— 5 of 9 rooms
Raleigh
Actual ADR $262 vs model $324. Sustained drift suggests multiplier review.
Turret
Actual ADR $238 vs model $312. Sustained drift suggests multiplier review.
Tower
Actual ADR $329 vs model $259. Sustained drift suggests multiplier review.
Garret
Actual ADR $328 vs model $247. Sustained drift suggests multiplier review.
Roanoak
Actual ADR $315 vs model $233. Sustained drift suggests multiplier review.
Compare:
ADR
Average Daily Rate. What guests actually paid per occupied night.
$283
▲
17.6%
Occupancy
Percentage of your 9 rooms that were occupied. Higher is better, but not at the expense of rate.
33%
▼
-18.5pp
Revenue
$17,609
▼
-25.3%
Room Nights
63
of 189 available
Pace (30d)
Forward bookings in the next 30 days. See Booking Pace section below for full analysis.
121
$33,783
Booking Pace
+67 nights/wk
Next 30d 45%
121 nights
·
$33,783
-2pp
31-60d 53%
142 nights
·
$44,578
+10pp
61-90d 33%
90 nights
·
$30,318
-16pp
Morning Briefing
East Lake: 3 nights next 30 days vs 18 last year. Revenue gap: ~$3,446
Turret: 11 nights next 30 days vs 25 last year. Revenue gap: ~$3,427
Turret: 23 nights 31–60 days out vs 53 last year. Revenue gap: ~$6,847
Room Pace
Garden
→ -5%
$5,766
Raleigh
→ -9%
$3,794
Turret
▼ -35%
$2,734
East Lake
▼ -45%
$732
Virginia Dare
▼ -17%
$4,506
Scuppernong
▲ +38%
$3,811
Tower
▼ -13%
$6,138
Garret
→ +2%
$4,070
Roanoak
→ -4%
$2,232
Room Performance
| Room | Model The rate our pricing model recommends for this room today. | ADR | Drift How far actual selling price is from the model rate. Positive = charging more than model. Negative = discounts or packages pulling ADR down. | Occ% | Nights | Revenue | Pace 30d Room-nights booked in the next 30 days. Shows forward demand for this room. |
|---|---|---|---|---|---|---|---|
| Garden | $338 | $338 | +0% | 43% | 9 | $3,046 | 17 |
| Raleigh | $324 | $262 | -19% | 33% | 7 | $1,832 | 14 |
| Turret | $312 | $238 | -24% | 33% | 7 | $1,664 | 11 |
| East Lake | $298 | $262 | -12% | 24% | 5 | $1,312 | 3 |
| Virginia Dare | $284 | $296 | +4% | 29% | 6 | $1,775 | 17 |
| Scuppernong | $273 | $208 | -24% | 57% | 12 | $2,491 | 14 |
| Tower | $259 | $329 | +27% | 19% | 4 | $1,316 | 21 |
| Garret | $247 | $328 | +33% | 29% | 6 | $1,969 | 14 |
| Roanoak | $233 | $315 | +35% | 33% | 7 | $2,202 | 10 |
Upcoming Events
Dare A250 Faire
2026-04-17
+$35
22d
Flying Pirate Half Marathon
2026-04-24
+$35
29d
Memorial Day Weekend
2026-05-22
+$50
57d
OBX Pridefest
2026-05-29
+$35
64d
4th of July Week
2026-06-29
+$75
95d